10TH RALLY EDITION: OCTOBER 8 – 18, 2025

#158

Rugged RubiBelles

Lee Riser and Rebecca Gabel will ride together for the first time at the 2022 Rebelle Rally in North Lake Tahoe in a 2018 Rubicon Jeep Wrangler JLU, team #158 the Rugged RubiBelles. The two met through a mutual friend and decided after one initial call to take on this adventure together! Lee Riser has nearly 20 years of experience in the automotive industry. She is currently the Vice President of Marketing for the manufacturing brands at RealTruck, where she oversees brands in three divisions: Truck Bed Covers, Accessories and Jeep & Off-Road which includes 28 powerhouse brands including BAK Industries, AMP Research, Husky Liners, Rugged Ridge, Bushwacker and more. Riser has an impressive background in which she’s served as a select committee member on SBN, YEN, LTAA and as chairman for both YEN and LTAA. In her free time, Riser volunteers with SEMA and she enjoys off-roading, traveling overseas and shopping, as well as spending time with her husband, Bo, and two children, Addison and Camden. Rebecca Gabel is a Navy veteran and currently works as a systems engineer in Fort Worth, Texas on the F35 Platform. This is her second Rebelle Rally after competing last year as a navigator with Anna Loy, where the team finished 37th. Growing up around her father, a dune buggy competitor and VW/car enthusiast, Gabel has nearly a life-time experience of off-roading. Gabel enjoys modifying, upkeep and riding her dream rigs; a 1972 Toyota FJ40, a 1960 VW Bug (RHD), and a 2018 Toyota Landcruiser LC200. Outside of that she enjoys spending time with family, camping and anything outdoors. She will be cheered on by her partner, Nadia, and her twin children Nylah and Jaxon.

Sponsored By:

Rugged Ridge
RealTruck
Bushwacker
N-Fab
Superlift
Raceline Wheels
Mickey Thompson Tires
Women Who Wheel

Lee Riser

Driver

I am a mom, wife and marketer who is ambitious, dedicated and fiercely loyal! My family and friends are my everything.

Occupation:

VP of Marketing

Residence:

West Monroe, LA

Favorite Quote:

There is only one way to succeed in anything...and that is to give it everything.

Fun Fact:

I grew up in Hawaii on the Big Island and danced in a traditional Hula troop.

Why the Rebelle? Why now?

I am a bit of an adrenaline junky who loves to travel and capture memories so this adventure is the perfect combination of it all!

Who, or what, inspires you most?

My family is who inspires me daily to do more and be more. I live for my children and I want to be an example my daughter can look to and know that I never backed down from a challenge in both business and life.

Top three favorite podcasts / books / shows

Shows that are my go to: Manifest, Emily in Paris and Virgin River. Podcasts include Truck Show Podcast and Conversations with Big Rich.

Greatest adventure to date?

My greatest adventure to date would have to be running the Rubicon Trail this June. It was technical and challenging and driving the whole way gave me new perspective on tackling anything. That adventure is second to Ultimate Adventure in 2021 which pushed my comfort level and gave me the confidence to want to compete in Rebelle Rally!

Prior Years Competed:
Awards Achieved:

Rebecca Gabel

2021

I'm a fun outgoing mom of 11 year old twins who loves traveling and going on crazy adventures with my family and friends.

Occupation:

Systems Engineer

Residence:

Fort Worth, TX

Favorite Quote:

Suck it up buttercup!

Fun Fact:

I'm an aspiring gear head and love learning about and working on old cars. I'm currently bringing my '72 Toyota Landcruiser FJ40 and my '60 Volkswagen Beetle back to life.

Why the Rebelle? Why now?

I thrive in stressful all-in situations and love the high intensity the Rebelle Rally offers. After completing in the '21 Rebelle Rally I was hooked.

Who, or what, inspires you most?

My family support has inspired me to turn my dreams into reality. I can honestly say that without their support I wouldn't be where I am today.

Top three favorite podcasts / books / shows

Ted Lasso (Apple TV) 2. The Remaining Series by D.J. Molles 3. Ask, Tell by E.J. Noyes.

Greatest adventure to date?

My greatest adventure beyond completing in the '21 Rebelle Rally would be heading to USN boot camp and bringing home endless sea stories after three deployments.

Prior Years Competed:

2021

Awards Achieved:

Vehicle

2018 Jeep Wrangler JLU