10TH RALLY EDITION: OCTOBER 8 – 18, 2025

#185

Team Hope

Jessica and Kelly met online through Instagram through their shared love of Toyota 4runners. After Kelly created her 4runner account, she found Jessica through the Lady Owned Toyotas social group and the two would comment on each other’s posts and get into small conversations through IG stories. Flash forward to January of 2023, Jessica replies to Kelly one final time before Kelly is convinced that she has found her Rebelle Rally teammate well before Jessica could commit. Jessica had to commit to a PSC move (which is a very difficult cross-country military move) early this year making it very difficult for her to commit one way or the other. Kelly, being in the military prior also, understood the weight of a PSC move and held out hope that Jessica would still be interested after such a big life change. Thankfully, the two stayed connected and Jessica was able to commit as the second teammate in April of this year! For both teammates, this is the biggest bucket list goal either of them has tried to accomplish. We’re both attracted to the idea of Hope and settled on Team “Hope” 185 for our team name this year. Our goal through our journey as teammates is to truly inspire hope in other women that they too can make a lofty plan to do an event like the Rebelle Rally. If it weren’t for other women who did the same for us, we wouldn’t feel like the rally is as attainable as it truly is for us.

Sponsored By:
AutoTECH Blackhawk
C4 Fabrication
The 4×4 Shop
Pro Eagle
Leitner
Deepsleep Overland
Kula Cloth
Hoffbeck + Co

Kelly Schwartz

Switching roles

Kelly would describe herself as woman who seeks the thrills within the outdoors, the challenge of self-improvement, the heart aches of loving truly and deeply, and the companionship in human connection. She will work tirelessly for the people in her life and try even harder to make them smile through the process.

Occupation:

Strength and conditioning coach, Gym manager, and Martial Arts Intructor

Residence:

Livermore, CA, USA

Favorite Quote:

"Hoping for the best, prepared for the worst, and unsurprised by anything in between." -Maya Angelou

Fun Fact:

I was in the Army Reserve for the entirety of my twenties! I was a preschool teacher at the same time and had to flip flop from "teacher voice", to "Army voice" at least once a month.

Why the Rebelle? Why now?

I decided to transition out of the military in 2021, and that was a really tough choice to make since I had 13 years invested into that career. It's now almost been 2 years since my last day in the military and I'm finally feel like I'm going through the emotional processing that it involves leaving a community as strongly bonded as the Army. It was my identity for 13 years, even if only part time. This year I made the choice I was going to find a mission for myself outside of that identity to find that feeling of fulfillment and betterment in myself, again. The Rebelle Rally checks every box for me and I've been itching to take the plunge for years!

Who, or what, inspires you most?

I've been told before, "If you're the strongest person in your circle, you need a new circle." I try to evaluate that in myself consistently and look for leadership in areas where the individuals leading, are not leading purely for themselves. They are leading FOR the betterment of others and to pass knowledge on, rather than keep "trade secrets" to themselves. I'm most inspired by the person who challenges individuals to understand the "why" behind any situation and consistently challenges them to be improve in some way, even minor.

Top three favorite podcasts / books / shows

Podcast: National Parks After Dark Book: Born to Run, Christopher McDougall Show: Ghost Town Living (YouTube) created by Brent Underwood

Greatest adventure to date?

There's truly so many adventures it's hard to compare them all. I asked my husband about this question, and my only true response was that each adventure is unique in its own way and it's hard to compare the adventures we've been on together as a family. If I had to choose one real adventure that was truly only my own, I'd choose the 13 years I spent in the Army. From absolute growing pains to leading as an NCO, I felt like I grew up with my Army family just as much as my immediate. We had missions that took us to places I never could have imagined, and horrible years of leadership that I've sworn not to duplicate as example. It truly was an adventure.

Prior Years Competed:
Awards Achieved:

Jessica Heeg

Switching roles

Jessica Heeg is an adventurous military spouse, embracing the great outdoors with a fervor for camping, hiking, canoeing, and kayaking. With her loyal companion Foxy by her side, who has shared countless adventures since 2009, Jessica's zest for exploration knows no bounds as she fearlessly takes on new experiences.

Occupation:

Digital Marketing Guru, Podcast Advertising Manager, & Home Decor Creator

Residence:

Oceanside, CA, USA

Favorite Quote:

Be the change you want to see happen instead of trying to change everyone else. - Rev. Ernest Troutner

Fun Fact:

I was a preschool teacher for 8 years. I studied and went to the first academy to be a firefighter. My 15-year-old chihuahua, Foxy, has hiked six 14ers (14,000+ ft mountain) by herself, one being the tallest mountain in Colorado.

Why the Rebelle? Why now?

The Rebelle is among the categories of just-out-of-reach, but I’ve learned over the years that I must be slightly uncomfortable to grow. The thought of doing the Rebelle intimidates me. I feel that I don’t have my life, finances, or things in “order” to take something on like this….but the fact is, would I have ever been truly “ready”? So here I am, showing other women that this is possible, even in the midst of chaos and disorder. I’m doing this rally NOW to inspire, encourage, and empower other women to face their fears, put the work in, and push into the uncomfortable and the intimidating to grow. I hope to ignite HOPE in women to do the same and then turn around and encourage other women as well. This whole rally feels much bigger than me, but I’m willing to do it to help start the change!

Who, or what, inspires you most?

Being outdoors, disconnecting from technology, having space for peace, fun, and joy, and enjoying this beautiful world that God created!

Top three favorite podcasts / books / shows

Podcasts: Mindset Mentor, Bold & Blended Stepmoms, Anatomy of Us
Books: Essentialism, Atomic Habits, Emotionally Healthy Spirituality
Shows: Moonshiners, Law & Order

Greatest adventure to date?

Living solo full-time in my travel trailer with my little pup and traveling the country during 2020-2022

Prior Years Competed:
Awards Achieved:

Vehicle

2016 Toyota 4runner SR5