10TH RALLY EDITION: OCTOBER 8 – 18, 2025

#110

COBB Tuning

Back in 2019, Serena and Kirstin met in passing at a professional event for the offroad industry at King of the Hammers.

Based on that chance meeting, Kirstin wandered into SDHQ on a Friday afternoon and said, “Hey – not sure if you remember me, but….do you want to do the Rebelle Rally in 2023?” Serena wasn’t immediately in, and went with a firm, “I’ll think about it and let you know.”

Needless to say, Serena decided she was in.

Depending on how you define success, you might say that Team 110 had a successful run in 2023. That is to say, they had a lot of fun, and learned a ton, despite some…tire challenges (and changes).

They’re back this year with a vengeance.

Sponsored By:

COBB Tuning, SDHQ Motorsports, BOOSTane, KMC, Front Runner Industries, Five18 Designs, Power Tank, Baja Designs

Serena Pruett

Driver

Serena is a self-driven professional and passionate off-roader. She throws unbridled, redheaded intensity into every challenge she takes on, and she's looking forward to bringing that energy back to the Rebelle Rally this year!

Occupation:

Operations Manager, SDHQ

Residence:

Gilbert, AZ

Favorite Quote:

"Life is like riding a bicycle. To keep your balance, you must keep moving." - Albert Einstein

Fun Fact:

The first thing I learned how to drive was a D9 Dozer.

Why the Rebelle? Why now?

I've been interested in the event since year one, but last year the opportunity and a willing teammate showed up on my doorstep. The rest is history.

Who, or what, inspires you most?

I'm most inspired by kids, they truly have hearts of gold and become a product of their surroundings. If they witness love and kindness, they put love and kindness back out into the world.

Top three favorite podcasts / books / shows

Podcast : Business Wars
Book: Extreme Ownership by Jocko Willink
Show: The Agents Of Shield

Greatest adventure to date?

My greatest adventure so far has been pre-running the Baja 1000 - one of the most fun and challenging trips I've been a part of.

Prior Years Competed:

2023

Awards Achieved:

Kirstin Backes

Navigator

Kirstin is a dyed-in-the wool automotive aftermarket professional, and a big time data nerd. She loves wheeling, camping, and a great cup of coffee in a perfect campsite at sunrise.

Occupation:

Sales and Marketing, COBB Tuning Trucks Division

Residence:

Memphis, TN

Favorite Quote:

"Life is a daring adventure, or it is nothing at all." - Helen Keller

Fun Fact:

My first "overland" trip was the Mojave Road...on horseback, for a week.

Why the Rebelle? Why now?

Teaming up with Serena last year was great. We had an incredible time; this year, we've got something to prove!

Who, or what, inspires you most?

My Grandma Joan, she's smart, well-travelled, and has the kind of stories I can only aspire to in my life.

Top three favorite podcasts / books / shows

Podcast: This American Life
Book: Daring Greatly by Brene Brown
Show: The West Wing

Greatest adventure to date?

Moving to Tennessee alone, and then tricking my husband Josh into marrying me and moving here, too.

Prior Years Competed:

2023

Awards Achieved:

Vehicle

2023 Ford Bronco Raptor