YETI® Renews Multi-Year Partnership with the Rebelle Rally
August 29, 2024 (Reno, NV)
The Rebelle Rally is proud to announce the renewal of its partnership with YETI®, the innovative leader in outdoor products, under a new multi-year agreement. Founded on the belief that gear should be built to last, YETI continues to align perfectly with the values of the Rebelle Rally, where endurance and resilience are put to the ultimate test.
“YETI’s dedication to quality and sustainability truly resonates with us at the Rebelle Rally,” said Emily Miller, founder of the Rebelle Rally. “I’ve personally taken YETI coolers through countless miles and some of the toughest conditions, and they’ve never let me down. Their products aren’t just durable—they’re a testament to what happens when you refuse to settle for anything less than the best. This partnership is a natural fit because, like YETI, we believe in pushing boundaries and respecting the wild.”
This week, YETI released the Sandstone Collection. Inspired by the color in the Valley of Fire, YETI followed Rebelle Rally Founder Emily Miller and team as they explored the topography of this incredible place. “It was fun to see the trails on foot and the surrounding trails in our vehicles and show the team at YETI how we see the landscapes and lay out the Rebelle Rally course. Not only do they make great products, they are the adventurers themselves and we are forever appreciative of such great partners who share our passion for the outdoors.”
Innovation Born Out of Necessity
YETI was founded in 2006 by brothers Roy and Ryan Seiders, who were driven by a deep love for the outdoors and the frustration that existing gear couldn’t meet the demands of serious adventurers. This led to the creation of the legendary Tundra® cooler, designed with enough insulation to keep ice for days and built to withstand the relentless Texas heat. This same commitment to durability and functionality has since extended to a wide range of products, from drinkware to bags, all designed with the same “bull-simple approach”: focus on quality, design for durability, and never cut corners.
Built for the Wild, Embraced by Many
YETI products have been embraced by a diverse community of outdoor enthusiasts, from hunters to hikers, all connected by a common belief: that the gear you rely on should never fail. This commitment to excellence is what makes YETI the ideal partner for the Rebelle Rally, where competitors depend on reliable equipment to navigate some of the most challenging terrains in the world.
Committed to Keeping the Wild, Wild
YETI’s philosophy extends beyond just building great products; it’s about protecting the places that inspire them. The company’s initiatives, such as YETI Rescues™ and the Rambler™ Buy Back program, are designed to reduce environmental impact and promote sustainability. YETI’s commitment to conservation and outdoor access aligns seamlessly with the Rebelle Rally’s dedication to reducing waste and promoting responsible outdoor practices. The rally’s initiatives include solar-powered base camps, minimizing food-related waste, working proactively with Tread Lightly! and providing a platform for electric vehicles to be tested in extreme conditions.
As YETI and the Rebelle Rally continue their partnership, both are united in their mission to equip adventurers with the best gear while championing sustainability and a deep respect for the wild.
For more information about YETI, visit yeti.com.
YETI Sandstone Collection Is In Stores & Online Now.
