Pirelli Signs Multi-Year Partnership as Gold Sponsor of the Rebelle Rally
October 2nd, 2024 (Reno, NV)
The Rebelle Rally is excited to welcome back Pirelli North America as a Gold Partner through a new multi-year commitment. This renewed collaboration strengthens Pirelli’s ongoing support for one of North America’s toughest endurance events.
Pirelli’s connection to the Rebelle Rally first began in 2016, when rally founder and director, Emily Miller, pre-ran the inaugural event on Pirelli tires. She and the core staff continued to test the tires and found the ScorpionTM line to be perfectly suited and trusted for the demands of the long and diverse course. “While many associate Pirelli with high-performance sports cars, our team has been running Pirelli tires for thousands of miles off-road and are extremely happy with their reliability and performance. The care, service and respect Pirelli has shown our competitors and staff are top-notch,” noted Miller.
Aligned Values
While the Rebelle Rally is known as a proving ground for both people and products, it is also committed to sustainability and being good stewards of our planet through Rebelle Impact. Sustainability is built into Pirelli’s entire DNA, with long-standing credibility and a deep commitment to best practices.
“We are proud to return to the Rebelle Rally, an event that exemplifies both endurance and empowerment. This partnership aligns with Pirelli’s values of performance, innovation, and sustainability. Our tires, in particular our Scorpion range, are built to thrive in the most demanding environments, and we are excited to once again support the incredible women who compete, pushing boundaries and redefining what’s possible in off-road motorsports.” – Pirelli North America CEO, Claudio Zanardo.
Pirelli Scorpion™ Challenge Returns
Since officially partnering three years ago, Pirelli has supported the rally not only as a Gold Partner but also through programs like the Pirelli Scorpion™ Tire Challenge. Teams that opt to run Pirelli Scorpion™ tires are entered into a challenge ladder and contingency program. This year, a record 16 teams are participating, equipped with the Pirelli Scorpion All-Terrain Plus tires.
To learn more about Pirelli, visit www.pirelli.com. Follow this year’s Rebelle Rally at www.rebellerally.com/live. Pirelli ScorpionTM Challenge results will be posted daily.
Explore Pirelli’s commitment to sustainability at https://corporate.pirelli.com/corporate/en-ww/sustainability/sustainability.
