FOX Trail Trust Returns as Bronze Partner and New Stage Sponsor for 2024 Rebelle Rally
September 30, 2024 (Reno, NV)
The Rebelle Rally is excited to welcome FOX Trail Trust back as a Bronze Partner for the second year and, for the first time, as a Stage Sponsor. FOX Factory created Trail Trust in November 2021 to become a new kind of champion, delivering sustainable adventure and preserving access to outdoor spaces for future generations. Since its inception, FOX has donated nearly $2 million to over 120 nonprofits globally, supporting trail preservation, responsible recreation, and expanding outdoor access.
For the 2024 rally edition, FOX Trail Trust will sponsor Day 3 and, for the first time, field their own team. The team will feature Kristen Matlock, professional off-road racer and FOX-supported athlete, alongside Ashleigh Ballas, a FOX Factory test engineer. They will be competing in the King of the Hammers Edition Bronco, built with off-road racer Jason Scherer and equipped with FOX’s signature 2.5 Performance Elite shocks.
“Since launching Trail Trust in 2021, FOX Factory has focused on championing sustainable adventure for all, including expanding access to outdoor adventuring so everyone can experience the thrill of the ride. The Rebelle Rally perfectly embodies the mission of Trail Trust, and we’re thrilled to return as a sponsor for the second year in a row. This year, we’re excited to be taking our support a step further by sending a team composed of one of our female engineers and a FOX-supported athlete to compete in the rally. We can’t wait to see them shine on this impressive stage,” says Jackie Martin, Chief Purpose and Inclusion Officer at FOX Factory.
FOX Trail Trust partners with nonprofit organizations worldwide under three pillars:
- Trail Building and Maintenance: Dedicated to meaningfully enhancing trail/land access and maintenance for both bikes and powered vehicles.
- Responsible Recreation: Advocating for the safe and responsible use of trails/land and educating the public about minimizing the environmental impact of outdoor adventuring.
- Expanding Access: Aiming to diversify the population that participates in the cycling and powered vehicle industries, which have historically seen inadequate representation.
By 2030, FOX Factory aims to invest $10 million in Trail Trust partnerships and provide opportunities for over 100,000 adventurers to explore the outdoors. Their involvement in the Rebelle Rally highlights their commitment to sustainable adventure and encourages more people to enjoy outdoor experiences.
For more information on FOX Trail Trust, their funding opportunities, and impact stories, visit trailtrust.com and follow them on Instagram @trailtrust.
