Rebelle Rally Welcomes Iconic Brand Pennzoil

March 7th, 2023

The Rebelle Rally, the longest competitive off-road rally in the United States, and the country’s first navigation rally for women is pleased to announce a new relationship with motor oil brand, Pennzoil. The official announcement took place at the Pennzoil 400, presented by Jiffy Lube NASCAR Cup Series race.

In its eighth year, the Rebelle Rally has become a well-respected competition known for its challenging nature and unique format. The 2,500 kilometer rally pushes teams of two piloting stock manufacturer vehicles, not racecars through eight days of competition across California and Nevada’s remote terrain, varied temperatures and elevations. The competition tests vehicles, products and individuals to the highest level. Pennzoil, with a long legacy producing high quality product, will support the rally, collaborative mechanics program, and the training arm of Rebelle known as Rebelle U.

“We’re extremely excited to have Pennzoil join the Rebelle ecosystem in such a broad-reaching way,” said Rally founder, Emily Miller. “The people are Pennzoil are doers with an exceptional leadership and management team who see the value in the Rebelle as an event to test their products in every manner of terrain and extreme temperatures. We share core values including the commitment to quality and sustainability.”

“Pennzoil is proud to join Rebelle in their mission to invest in women in automotive, support education for young girls and care for the environment through conservation programs. We really love this intersection of inclusivity and sustainability in motorsports as it aligns with our values at Shell and Pennzoil,” said Bree Sandlin, Vice President, Shell Lubricants North America Marketing. “It’s an honor to work with Emily and learn about her inspiring vision to help female racers unlock their full potential through courage and determination. We look forward to collaborating with the world-class team to support this life-changing competition that paves the way for women in motorsports.”

The Rebelle Rally Mechanics program is an integral component for competitors during the event. The skilled pool of mechanics work on competition vehicles as needed for the entire eight days of competition. Up until dawn ensuring teams with mechanical issues make it to the start line every day, they operate as a well-oiled machine for both support and competition vehicles. The addition of Pennzoil support for the staff is a welcome one, and the team looks forward to utilizing Pennzoil’s innovative products in the field.

In addition to rally support, Pennzoil will be the Presenting partner of Rebelle U. Rebelle U is the training arm of the Rebelle with courses in driving, navigating, and supporting education that open doors for a future of adventure. The long-standing program conducts both in-person and online training classes. The mission is to establish a strong platform for a lifetime of success in both rallying and vehicle adventure, and build key skills for all levels. The curriculum has been developed over 15 years and features top-notch, highly skilled instructors with decades of coaching experience.

To learn more about Pennzoil, log on to www.pennzoil.com.

10TH RALLY EDITION: OCTOBER 8 – 18, 2025